CONNECTING BRANDS TO THE
LGBT PURCHASE POWER
SOCIAL MEDIA & PAID CAMPAIGNS
From the beating heart of the LGBT community and business world, LIRLUR International is connecting Brands and enterprises to the power of the LGBT market.
Offering reliable, imaginative and cost efficient marketing, media strategy, branding and tailor made campaigns towards the LGBT market.
Targeting the gay community presents a great and mostly unexplored opportunity for brands and retailers to expand their market share and sales.
We at LIRLUR understand the complexity of engaging with the LGBT sector may present due to, the sensitivity of the audience and the inherited social prejudice toward this community. That is exactly where we can help by finding creative solutions to establish the best strategy and achieve positive short and long term results.
With our experience, deep involvement and knowledge of the LGBT culture we connect your brand and business to the buying force, brand allegiance, favorable demographics and the growing overall impact of the gay public on the commercial world.
We generate awareness, commercial and social value by creating prosperous integration between your brand, enterprise or products within the LGBT community and LGBT consumer market.
The LGBT community is considered one of the world's fastest growing consumer sectors, early adopters and with high disposable income and brand loyalty. Which make them the perfect audience for launching new products, generate trends and increase sales at a massive scale.
LIRLUR delivers results-oriented campaigns by improving targeting, brand image and the overall communication with the LGBT audience.
Our work reflects our passion and branding insight. See below for a selection of our recent creative work and projects.
We establish fruitful partnerships helping our clients to create successful and impactful strategy and campaigns with appropriate, well-crafted messages that connects deeply with LGBT consumers.
Here are some examples of clients who have already benefited from the added value and strategic business positioning in the LGBT markets that our services bring.
Our team is our biggest value, we are formed by leading marketing figures who are committed to exhibiting the value of the LGBT community as it pertains to the commercial world and greater society.
Bloomberg: "LGBT Purchasing Power in 2015 Nears $1 Trillion"
78% of LGBT adults and their friends, family and relatives would switch to brands that are known to be LGBT-friendly.
55% of LGBT consumers will choose to do business with companies that are committed to the diversity/equal treatment of the LGBT community.
70% of LGBT adults stated they would pay a premium for a product from a company that supports the LGBT community.
Plot and Great Ideas Generator
PR & Communications Magician
Social Media Strategist (he plays on facebook...)